In 1986, companies were feeding fish and prawns by hand. Born with an inquisitive streak, Lionel just couldn’t understand why a self-contained mobile feeder wasn’t available that could evenly distribute feed pellets over water. To address this glaring shortfall, Lionel formed IAS Products.
Lionel enjoys learning about the inner workings of equipment design and their operating idiosyncrasies. He works hard to understand the finest details around the issues at hand. He then applies this knowledge to broadcasting and controlling feed pellet delivery. With a broad knowledge base and a ‘KISS mantra (keep it simple st*p*d), Lionel remains the driving force behind the creation of the modular and effective feed delivery and control systems that IAS Products offers.