Lionel is our company founder who started IAS back in 1986. Born with an inquisitive streak and a somewhat amusing tendency to wander around muttering the word ‘why’. Lionel hates not knowing the inner workings and reasons behind equipment design and operating idiosyncrasies and works hard to understand the finest details around the issues at hand. This tenacious focus on the how’s and why’s has been aimed in the direction of mechanical and systems operating principles as they apply to broadcasting and controlling feed pellet delivery. Way back in 1986 companies were feeding by hand and Lionel just couldn’t understand why a self-contained mobile feeder wasn’t available that could evenly distribute feed pellets over water. And so IAS began. With a broad knowledge base and a ‘Kiss’ mantra (keep it simple st*p*d) Lionel remains the driving force behind the creation of the modular and effective feed delivery and control systems IAS Products Ltd offers.